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Guard Your Brand

Our Daily Bread Cover April 2013

A popular clothing retailer requires that its sales clerks dress like the models in the store windows who advertise its clothes. This practice is referred to as “guarding their brand.” The idea behind it is that shoppers will be more likely to purchase clothes because they will want to look like the people they see wearing them.

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The Mark Of Leadership

Our Daily Bread Cover January 2013

While visiting the campus of Purdue University on a frigid winter day, I came upon two young men chipping away thick ice on the sidewalk next to a fraternity house. Thinking they must be underclassmen who had been assigned the tough job by older fraternity brothers, I said, “They didn’t tell you about this when you joined, did they?” One looked up with a smile and said, “Well, we’re both upperclassmen. I’m the fraternity vice-president and my friend here is the president.” I thanked them for their hard work and went on my way having been reminded that serving others is the mark of a true leader.

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God Must Love Me More

Our Daily Bread Cover January 2013

During a difficult recession, I organized a support group for fellow Christians to help them cope with unemployment. We provided resumé reviews, networking, and prayer support. One problem emerged: Whenever someone got a job, he or she almost never returned to the group to offer encouragement. That increased the loneliness and isolation of those left in the group.

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Sweet Words

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Scott had always admired the relationship between Ken and Phyllis, his wife’s parents. So he asked them one day what made their marriage work. Ken replied, “You need to keep it sweet!”

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Eloquent, Yet Humble

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I admire people who can articulate their beliefs and persuade others with their rhetoric. Some call it “the gift of gab” or “having a way with words.” Others call it “eloquence.”

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Watching And Waiting

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In Isaiah 18, it appears that the whole world is set to battle God’s people. Yet what is the response of the Almighty One? “I will take My rest, and I will look from My dwelling place” (v.4). His stillness may appear to have been an acceptance of the conspiracy against them. But it wasn’t. God’s response was His reminder that He acts in His timing—at just the right time according to His will.

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Unused Gears

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My first bike had one gear. Whether I was going fast or slow, uphill or downhill, that gear did everything. My next bike had three gears: one for level surfaces, one for going uphill, and one for going downhill. My third bike had ten gears, allowing me an even broader range of choices. Even though my last bike had several gears to choose from, I didn’t use all of them every time I rode. Some were best suited for starting and climbing, others were reserved for gaining speed, and others were best for a leisurely pace. But the thing about gears is this: Even though I wasn’t using all of them at the time, it didn’t mean I would never need them.

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Panic Or Pray?

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An 85-year-old woman, all alone in a convent, got trapped inside an elevator for 4 nights and 3 days. Fortunately, she had a jar of water, some celery sticks, and a few cough drops. After she tried unsuccessfully to open the elevator doors and get a cell phone signal, she decided to turn to God in prayer. “It was either panic or pray,” she later told CNN. In her distress, she relied on God and waited till she was rescued.

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Imitate The Good

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Most people would agree that life is a painful mixture of good and bad. It’s true in marriage, friendship, family, work, and church. Yet we are surprised and disappointed when self-centeredness takes the stage within a fellowship of those who seek to worship and serve Christ together.

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Your Heart

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I loved Malcom’s prayer at church the other day. Only 7 years old, he stood in front of 100 other kids and prayed: “Jesus, thank You that some of us get to play football and go to church, and for safety on the ride here, and for forgiveness of our sins, and for eternal life. We love You, Jesus. Please don’t ever forget how much we love You!”

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