Don’t Row
During a picnic on a scorching day at a Wisconsin lake, Ole’s fiancée Bess said how much she would enjoy some ice cream. So the young Norwegian immigrant gladly made a 5-mile round-trip by rowboat to bring it to her. When he returned exhausted with a container of melted ice cream, Ole told himself there must be a better way. He put his mechanical mind to work, and a year later in 1907, Ole Evinrude field-tested his lightweight, detachable motor for small boats. He married Bess, and when the outboard motors went into commercial production, she wrote the advertising slogan: “Don’t Row! Throw the Oars Away!”
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