Dave Thomas, founder of Wendy's restaurants, appeared in more than 800 television commercials. He offered his homespun humor and "old-fashioned hamburgers" to a worldwide audience. Viewers saw him as friendly, funny, believable, and caring. In spite of his popularity, though, Thomas always said he was "the messenger, not the message."
Medtronic was one of the fastest growing medical technology companies in the USA during the 1990s. By all measurements—stock prices, revenue increases, and earnings per share—it has been thriving.
One of my sons was a master at tuning out what he didn't want to hear. In church, his mind was a million miles away. He could tell you the number of panels in the ceiling and how many seats were in the choir loft. Many times I heard my wife say to him in the midst of a scolding, "Are you listening to me?"