Marketing professionals have known for years that a product recommendation from a friend is among the most effective means of advertising. That’s why many large companies recruit consumers who receive free samples of their products along with the encouragement to recommend them to family and friends. One major US corporation regularly sends coupons and products to 725,000 selected people called “connectors,” who spread the word to others.
In the book What’s Gone Wrong With the Harvest? James Engel and Wilbert Norton illustrate on a graph how people often go through a series of preconversion stages before stepping over the line of faith and receiving Jesus as their Savior.
In his book Teacher Man, Pulitzer Prize-winner Frank McCourt reflects on his 30 years as a teacher in New York City high schools. He used a variety of techniques in his English and creative writing classes, but one that seemed to surface again and again was the power of a compelling story to capture attention and encourage learning.
A woman bought a bottle of cod liver oil to give to her dog so he could have a healthier and shinier coat. Every morning, she pried the dog’s jaws open and forced the liquid down his throat. He struggled, but she persisted. He doesn’t know what’s good for him! she thought. Faithfully, each day she repeated the process.
A 110-year-old Israeli Bedouin shepherd was admitted to a Beersheba hospital while experiencing a heart attack. In spite of his age, doctors worked hard to save him. The man was thought to be the oldest heart patient ever to be treated successfully with anticlotting drugs. A hospital spokesperson reported that the Bedouin returned to his tent in the Negev Desert to tend his goats.
Mark Twain said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
Every believer has a unique story of encountering Christ. Ann, a receptionist at RBC Ministries, told me that she has kept a journal for much of her life. She treasures the account she recorded about her conversion when she was 15. Here is an excerpt. “[I] went to see Billy Graham. I got saved! I’m very happy. . . . When I got saved I felt warmth in my heart.”
Sports brings out the best and the worst in people. The news media often focus on the worst. Those who comfort players with “It’s not whether you win or lose that counts; it’s how you play the game” seldom make world news. But once in a while they do.