Tag  |  calling

A Call To Commitment

Many health and fitness centers expect a flood of people to join every January who will come only a few times. They don’t mind if people pay the fee and never return. But fitness trainer Jesse Jones takes the opposite approach. If you sign up and don’t show up, he will terminate your membership. Jones says, “Save your money. Come see me in a few months when you’re serious. My passion is not for another three-month payment . . . we’re making people accountable to reach their goals.”