Day: December 27, 1998

More Than Giftwrap

Every year at Christmas, James Baxter watches people rip apart his company's product and throw it away. All the hours of creative design and careful manufacturing are gone in a flash. And he has no regrets. As president of the nation's largest maker of Christmas giftwrap, Mr. Baxter says, "What we don't want is our product sitting in somebody's closet."

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