Nellie Pickard loves to tell people about Jesus Christ. She does it so often that she’s written a series of books describing how she witnesses in everyday situations. In Just Say It! she tells about her phone call to a health-food store. She had noticed that bee pollen was on sale, so she asked the manager about the benefits of using it. “You’ll live forever,” he replied.

To Nellie, the words live forever were an open invitation. “I know you’re joking,” she said, “but I know I’m going to live forever, and not because I buy your bee pollen.”

His response was encouraging. “I’d like to hear about it. I’m really interested in why you think you’re going to live forever.” Although he did not trust Jesus as Savior at that time, Nellie had planted the seed by being wise “toward those who are outside” (Col. 4:5).

Our opportunities are endless, yet our words are often powerless. Instead of directing our conversations with unbelievers toward spiritual matters, we tend to stay in the safe zone. Doing as Nellie does is a skill we need to develop and a challenge that comes straight from God’s Word.

We must look for those openings. With sincere kindness and genuine concern we can turn most conversations to eternal matters—even if the subject is bee pollen.