Our Daily Bread

A newspaper columnist expressed astonishment at the way truth is often stretched in advertising. She recalled ordering “fresh fruit salad” from the menu in a Boston restaurant. But when the item was served, it was anything but “fresh.” The peaches, pineapples, grapes, and maraschino cherries had spent months wallowing in their own juice in a tin can. When the waitress was asked what happened to the “fresh” fruit salad, she responded cheerily, “Oh, honey, that’s just what they call it.”